When Marketing Fails

Marketing, at least in the Modern West, is usually targeted at one of two things: Fear or Pride. Or perhaps both. Given that fact, it shouldn't be a surprise that some marketing fails spectacularly at its task of inducing either of those emotions and the desired reactions by consumers. I've started this blog as more of a personal place for documenting these failures. I have no notion to fund my life or replace my day job or anything like that, here - just provide a little humor, mostly for myself, and whomever else happens to stumble upon this page. I also should note that I realize that there are, in most cases, anyway, real people behind these marketing campaigns. I don't know any of these people personally, and have no desire to desparage anyone or damage life, career, etc. Also, if you know anything about modern marketing, you know that, despite the fact that an idea may originate with one person or a small group of people, in general the number of people it has to go through to gain approval in order to become a huge marketing campaign is pretty large - messages have to be vetted to make sure that they aren't offensive to certain groups of people, the campaigns are often run through focus groups to gauge reaction by various demographics, etc. So, the "failures" that occur, here, are not any one person's fault - they're really the product of how marketing has evolved in the modern west. And that should be a little frightening.